Let's set some definitions.
A fragrance sold under a fashion or lifestyle brand — think Dior, Chanel, YSL. The perfume itself is almost always outsourced to one of a small number of fragrance houses (Firmenich, Givaudan, IFF, Symrise). The brand contributes the concept, the bottle design, and — crucially — the marketing budget.
Brands whose entire identity is the fragrance itself: Byredo, Le Labo, Maison Francis Kurkdjian, Diptyque. Usually higher-quality raw materials, smaller production runs, and prices to match ($200–$400 per bottle).
An original composition designed to capture the character of a reference fragrance — the same broad accords, the same emotional shape, the same way of wearing a moment on your skin. Not a counterfeit, not a decant, not a repackaged product; a legitimate independent perfume with its own formula and name.
An illegal product that uses the trademarked name and packaging of a designer brand. Often dangerous — no quality control, potentially harmful ingredients. Never buy this. Ever.
You get the brand story, a beautiful bottle, and (usually) a genuinely well-made fragrance. What you don't get is 10× the quality of a $30 inspired fragrance made in the same industry, from the same catalogue of aromatic molecules.
If you love the ritual of buying at a counter, the bottle on your dresser, the story — buy the designer. If you love the smell but want to wear it every day without thinking about the price — buy inspired. Both choices are legitimate. Only one is affordable enough to keep in your rotation.